In session #23 of the free digital marketing course “Become a Marketer-Philosopher: Create and optimize high-converting webpages,” Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate.

Quick case studies about improving your marketing by learning from customers using forums, coalitions, and social listening.

When Yongi Barnard posted on LinkedIn about the best value proposition books and resources, Charlee Nolan commented, “We did a training with MECLABS Institute at my last job - the amount of legit intel they give away is quite impressive.” Thanks for the kind words Charlee. And you can join the discussion using the link below.

Get a personalized dashboard for the “Become a Marketer-Philosopher: Create and optimize high-converting webpages” course. The cost has been underwritten by MECLABS. You can join more than half a million marketers growing their skills.

In episode #26 of the How I Made It In Marketing podcast, hear Frank Weil, Founder & CEO, Myntr, discuss finding great mentors, how to identify the best job opportunity when making a career change, and the one-third revenue rule.

Our own Daniel Burstein will be speaking on the practitioner panel about creating content for engagement at Social Media Expo in Jacksonville, Florida, on October 14^th.

Choose from 23 FastClasses (and growing) to address your biggest pain point right now, or start with the very first FastClass and work your way through the course in order.

Marketing examples with results from the Canadian Red Cross, an online tutoring provider, and a recruitment firm. 

Hear Dr. Mara Einstein, Professor of Media Studies, Queens College, discuss vetting the talent, pushing your team to believe they can do more than they think they can, and building relationships with colleagues who have your back. 

Read on for quick marketing case studies from a gaming startup, influencer marketing agency, and training provider. 

Hear Maya Perry, Marketing Director, cnvrg.io (an Intel company), discuss how to build content when no one understands your field, rolling with the punches, and a reminder that B2B buyers are people, too.

Read on for insights from marketing and business leaders. Plus, free resources to help you improve each quality in your career.

Hear Emily Campbell, Chief Marketing Officer, Infinite Electronics (a Warburg Pincus company), discuss the art and science of marketing, challenging your team to help them grow, and balancing an extremely successful career with a really interesting life. 

• BLUEPRINT: Get this Landing Page Blueprint to help you create and optimize high converting landing pages
• Offer Sequencing Infographic: Get this free thought tool to help you decide how to sequence your offer
• The Marketer's Mindset Checklist: Get this free thought tool with six key questions to prepare the marketer
• Infographic: How to Create a Model of Your Customer’s Mind
• 21 Psychological Elements that Power Effective Web Design Infographic
• The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
• Free Template to Help you Win Approval for your Proposed Projects, Campaigns and Ideas
• 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
• MarketingSherpa Landing Page Handbook: How to raise conversions — data and design guidelines
• MarketingSherpa B2B Marketing Benchmark Report
• Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
• Research-Backed Landing Page Templates to Scale Up Your Testing Program

• FastClass #24 (about micro-yes #7) and FastClass #25 (about micro-yes #8) from the “Become a Marketer-Philosopher: Create and optimize high-converting webpages” free digital marketing course
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• A research cohort focused on develop and test a high-converting, AI-calibrated superfunnel
• Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself, (podcast episode #30) – Discussion with Kristin Russel, Chief Marketing Officer, symplr
• Case studies from OREO x McDonald’s, Paint All Stars, SEM Dynamics, and many more
• Podcast discussion with Callan Young, Chief Marketing Officer, Experity (a Warburg Pincus company)
• Podcast discussion with Ariel Glassman, Director of Marketing, Sage Communications