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| FROM MECLABS INSTITUTE |
| ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel |
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Join us for a LiveClass and learn along with our community.
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| FROM MARKETINGSHERPA |
| Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance |
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Read on for examples from the world’s largest animal health company, a commercial gym equipment manufacturer, and a SaaS company.
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| FROM MARKETINGSHERPA BLOG |
| Gain Valuable Insights into Ad Optimization: Key takeaways from the MECLABS Institute LiveClass |
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A summary of a recent LiveClass, written with the help of artificial intelligence as part of our exploration of AI. Includes description of the AI-writing process we used.
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| FROM MARKETINGSHERPA’S ‘HOW I MADE IT IN MARKETING’ PODCAST |
| Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50) |
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Listen to Melissa-Ann Chan, Head of Marketing, Arta Finance, discuss marketing a finance product that uses artificial intelligence and machine learning, taking Google Pay adoption from 0 to becoming the largest digital payments app in India, and much more.
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| FROM MECLABS INSTITUTE |
| What are 8 steps of a powerful testing and optimization program? |
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See and learn from Flint McGlaughlin in this 21-second-long highlight from a recent LiveClass.
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| FROM MARKETINGSHERPA |
| SEO and Content Creation: Case studies about an AI ad tool, social proof, and research-informed search engine optimization |
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Read on for examples from a tech publication, partner ecosystem platform, and B2B e-learning platform.
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| FROM MARKETINGSHERPA’S ‘HOW I MADE IT IN MARKETING’ PODCAST |
| Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (podcast episode #51) |
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Listen to Stacie Grissom, Director of Content & Communications, BARK, discuss turning viral moments into PR sprints, making an impact on social media during the Super Bowl even if you’re not an advertiser, and much more.
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| FROM MARKETINGSHERPA BLOG |
| Resources From the Latest MECLABS LiveClass: Answering your questions on Customer Theory, value propositions, and Customer-First Objectives |
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Read our answers to LiveClass participants’ questions to get ideas for improving your own marketing strategy and campaigns.
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| FROM YOUR PEERS |
| The ‘why’s’ behind things |
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“…being able to come here and learn the ‘why’s’ behind things and getting the understanding has just been, like, life changing…and that was not a paid testimonial…” – Kristi Linebaugh, Sales and Marketing Specialist, Vigoa Cuisine. Hear directly from Kristi in this 51-second video.
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| FROM MARKETINGSHERPA |
| Marketing Funnel: Proven strategies for generating interest (specific examples) |
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In the first case study, an invoice financing company implemented AI-powered content clustering to streamline their content creation process. As a result, they doubled their organic traffic. The second case study highlights the success of a crypto ratings provider that pivoted from pay-per-click advertising to targeted outreach, resulting in a 50% response rate from potential customers. Finally, an author found success in promoting their book through in-store book signings, emphasizing the importance of networking and a balance between technology and traditional tactics.
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| FROM MARKETINGSHERPA’S ‘HOW I MADE IT IN MARKETING’ PODCAST |
| Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (podcast episode #52) |
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Listen to Dr. Marcus Collins, Head of Strategy, Wieden+Kennedy New York and Clinical Assistant Professor of Marketing, University of Michigan’s Ross School of Business, discuss the most powerful skill you can have, how to make people feel seen, and much more.
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| FROM MARKETINGSHERPA BLOG |
| Exploring Value Proposition and AI Technology: How to create unique ideas that you can execute with artificial intelligence |
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We answer LiveClass participants questions about creating differentiated value, marketing professionals affecting business strategy, margin ratio, hypothesis-based marketing experimentation, AI’s impact on your career, and more.
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| FROM YOUR PEERS |
| Be aware of incremental improvements to the wrong offer |
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“…you said something very profound, and I’ve never heard this in the entire time of the Cohort yet. And it’s spot on to why we have the Cohort, why we need the Cohort, why the Cohort’s been so valuable as a community to us and I’m going to presume for so many, but it was something to the effect – be aware of incremental improvements to the wrong offer…” – Paul Good, Chief Executive Officer, PhotoPros. Hear directly from Paul in this 58-second video.
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| FROM MARKETINGSHERPA |
| Digital Marketing Strategies: Three companies that put humanity back into digital marketing |
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Case studies on how a personal training gym, storage tank ecommerce site, and charity for the blind and partially sighted used marketing strategies to humanize their digital marketing and increase their conversion rates.
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| FROM MARKETINGSHERPA’S ‘HOW I MADE IT IN MARKETING’ PODCAST |
| Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) |
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Listen to Onaisa Landis, Vice President of Marketing, Octane, discuss thinking beyond what your product does, growing your team members, and more.
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| FROM YOUR PEERS |
| Cross-pollination of skillsets |
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”All of that cross-pollination of skill sets and ideas and everything like that creates a synergy that ends up being more than what any individual could bring…” – Toby Wilson, Co-founder, TrueBrow. Hear directly from Toby in this 59-second video.
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| Our Most Popular Resources From March |
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| Coming Soon ... |
Be on the lookout for this upcoming content:
- ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. RSVP now.
- More case studies published by MarketingSherpa
- Podcast discussion with David Apple, Chief Marketing Officer, Intuitive Health
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