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| MECLABS INSTITUTE |
| MECLABS AI Guild |
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Join us for a live, interactive research briefing about AI and conversion marketing led by Flint McGlaughlin. Chat with MECLABS AI to learn more about the event and RSVP for this session, which will be held on Wednesdays at 2 pm EDT.
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| ‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION |
| Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61) |
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Listen to Shafqat Islam, Chief Marketing Officer, Optimizely, discuss having a plan, communicating it, sticking to it, and just executing like crazy for as long as it takes.
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| MARKETINGSHERPA ARTICLE |
| Marketing insights MarketingSherpa hid from you this year |
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Read on for examples from New Era, a roof and siding company, an advertising agency, a publisher, a TV streamer, and a software agency.
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| MECLABS INSTITUTE LIVECLASS INSIGHTS |
| Probably the most frightening thing I have seen in AI development |
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Flint discusses artificial intelligence in this two-minute Marketing LiveClass excerpt.
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| ‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION |
| Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62) |
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Listen now to hear marketing leaders from Mint Mobile, Dashlane, Merrell, Batteries Plus, and Octane discuss key lessons from their career, and the stories behind how they learned those lessons.
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| MECLABS INSTITUTE LIVECLASS INSIGHTS |
| Three things you can do if your test data is not actionable |
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Matthew Klein discusses test interpretation in this one-minute Marketing LiveClass excerpt.
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| MARKETINGSHERPA ARTICLE |
| Marketing Case Studies: 5 lessons from effective marketers over the past year (with ideas on how to apply them) |
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Lessons on value proposition, AI, testing, and more.
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| MECLABS INSTITUTE LIVECLASS INSIGHTS |
| What does a good offer look like? |
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Daniel Burstein discusses the challenge marketers face creating powerful offers in this two-minute Marketing LiveClass excerpt.
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| Q&A ARTICLE |
| Marketing Experimentation: How to determine what to test next |
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We answer questions from Marketing LiveClass chat participants about A/B testing and conversion optimization.
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| ‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION |
| Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63) |
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Listen to Adam Vasallo, Chief Marketing Officer, Big Brothers Big Sisters of America, discuss relationships, rebranding, and mentoring.
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| Our Most Popular Resources From June |
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| Coming Soon ... |
Be on the lookout for this upcoming content:
- MECLABS AI Guild research briefings. RSVP now.
- Exclusive, never-before-published data about AI in the advertising and marketing industries, from the CNBC|SurveyMonkey Workforce Survey
- More case studies published by MarketingSherpa
- More Q&A articles
- ‘How I Made It In Marketing’ discussions with:
- Pete Housley, CMO, Unbounce
- Jennifer Kim, Executive Strategy Director | Partner, TwentyFirstCenturyBrand
- Avi Bhagtani, CMO, Digtate
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