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| MECLABS INSTITUTE |
| Get the power of 10,000 marketing experiments |
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Join the MECLABS AI Guild with a 14-day free trial and get instant access to MECLABS AI Gold (the advanced version of MECLABS AI).
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| MARKETINGSHERPA CASE STUDIES |
| Marketing Case Study Examples: Small changes by the marketer, big improvements in results for the business |
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Read on for examples from a Mazda dealership, an online course creator, and a shipping service.
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| MARKETINGSHERPA ‘HOW TO’ ARTICLE |
| AI Marketing Prompts: 18 prompt examples marketers and entrepreneurs found most useful |
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Read on for tactical tips on how to leverage AI for campaign ideation, content creation, chat log analysis, and competitive intelligence.
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| MARKETINGSHERPA Q&A ARTICLE |
| Choosing Your AI Partner: A critical comparison of ChatGPT and Claude 2 for digital marketing |
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Answers to your questions about AI tools comparison, long-term use of AI, and AI ideas for lead gen.
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| ‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION |
| AIOps Marketing: Make yourself uncomfortable (podcast episode #66) |
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Listen to Avi Bhagtani, CMO, Digitate, discuss career development, finding your passion, and taking risks in your career.
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| MARKETINGSHERPA CASE STUDIES |
| Marketing Funnel Optimization Case Studies: Digital strategy from Waze, a metaverse agency, and a VC advisory firm |
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Read on to get ideas to grow your funnel.
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| MARKETINGSHERPA Q&A ARTICLE |
| AI In Marketing Strategies: Your questions answered |
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Overcoming Bing AI’s 2,000-character limit, custom instructions in ChatGPT, where to get started, and much more.
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| MARKETINGSHERPA DATA CHARTS |
| AI Video Content Creation: High earners, millennials, and Americans are most interested in AI video generators |
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Read on for data from 2,009 U.S. and U.K. consumers.
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| ‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION |
| Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far (podcast episode #67) |
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Listen to Rah Mahtani, Head of Buyer Marketing for North America, Alibaba.com, discuss career development, finding your passion, and taking risks in your career.
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| MARKETINGSHERPA CASE STUDIES |
| Value-Centric Marketing Strategies: ChatGPT prompts eBook, emotion from the Arthritis Foundation, audience-focused content |
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Read on for examples from the Arthritis Foundation, a tech interviewing platform, and a health resources website.
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| ‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION |
| Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) |
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Listen to Colleen O’Brien, Chief Communications Officer and Head of Strategy, Armoire, discuss Microsoft's Venture Fund rebranding to M12, the importance of conviction in a single approach, the value of finding complementary partnerships, and more.
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| MARKETINGSHERPA CASE STUDIES |
| Strategic Marketing Innovations: Examples from an AI translation tool, meat products store, and service-based business |
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Read on for examples of human-AI synergy, a mission-driven strategy, and psychological positioning in sales
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| Our Most Popular Resources From August |
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| Coming Soon ... |
Be on the lookout for this upcoming content:
- MECLABS AI Guild briefings and SuperFunnel research-and-learn tracks. Start free trial
- Marketing case studies from an accounting firm, e-learning platform, jiu-jitsu website, and many more
- ‘How I Made It In Marketing’ discussions with:
- Lauren Pasquale Bartlett, CMO, Ingenovis Health
- Michael Freeman, VP of Marketing, Airbase
- Cordula Pfluegl, Marketing Director, TNW (a Financial Times company)
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