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Published in October 2023
MECLABS INSTITUTE
MECLABS AI Guild - Free Trial
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AI GUILD EXCERPT
Use Our AI Prompt Kit To Maximize Marketing Results
In this Prompt School tutorial from a live MECLABS AI Guild session, Flint McGlaughlin covers how to organize and compose prompts at different levels, optimize prompt design, and leverage cultural concepts to elicit high-quality responses from artificial intelligence.
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‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION
Leadership Development: Network every day (podcast episode #72)
Dan Garzia, CMO, Provenance Blockchain Foundation, discussed leadership skills, learning how to hire, and building stronger relationships with supervisors on the How I Made It In Marketing podcast.
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CXL
How Ten by Three drove sales by using storytelling in their email marketing
By turning traditional sales emails into storytelling messages, Ten by Three was able to increase their open rate by more than 2x, which led to 16 initial sales.
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MARKETINGSHERPA CASE STUDIES
Value-Driven Marketing Strategies: Email marketing, OOH, and SEO examples with results
Read on for examples from real estate brokers, land sales, and a gut health company.
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AI GUILD EXCERPT
Boost Productivity: AI prompt engineering made easy
Flint teaches you step-by-step how to structure prompts and utilize commands to clarify, debate, and enhance AI's responses.
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MARKETINGSHERPA HOW TO
Boost Your Email CTR with a Customer-First Approach: A 3-step guide
A deeper dive into the email marketing strategy used by both a nonprofit and a real estate company to increase conversion.
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‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION
Personal Development in Career: Step out of your comfort zone (podcast episode #73)
Regina DeMars, Director of Content Marketing and Strategy, FNBO, discussed leadership lessons, workplace mindset, career growth, and mentorship on How I Made It In Marketing.
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SIMPLI.FI TV
Empathy-Driven Marketing for Agencies
Discover how agencies can craft impactful pitches, create customer-focused content, and ultimately thrive by fostering genuine connections and delivering value that resonates.
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MARKETINGSHERPA CASE STUDIES
SEO Success Stories: Finding appeal and exclusivity, moving past cold calling, improving usability and content strategy
Read on for examples from a jewelry brand, digital signage company, and presentation templates website.
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AI GUILD EXCERPT
Supercharge Learning With AI, Readwise and More
Flint teaches how to streamline your learning process and retain knowledge effectively using Readwise and AI-powered tools.
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BUZZWORTHY BUSINESSES
Communicating perceived value for nonprofits and for-profit companies
In this interview, our own Daniel Burstein was asked about how the AI Guild is working together to create a SuperFunnel for Ten by Three to teach marketers and entrepreneurs how to build a funnel. The topic of perceived value came up, the very essence of marketing, which is important for both nonprofit and for-profit organizations.
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‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION
Marketing Leadership: Embracing questions and overcoming pretense (podcast episode #74)
Jonathan Kaufman, SVP and CMO, Sage Dental, discussed asking questions in leadership, simplicity in marketing projects, and understanding marketing metrics on How I Made It In Marketing.
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MARKETINGSHERPA HOW TO
5 tips for marketers and entrepreneurs working with colleagues, customers, vendors, and other stakeholders in Israel
Read on for tips from marketers and entrepreneurs who are both inside and outside Israel.
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AI GUILD EXCERPT
Supercharge Digital Marketing with AI Image Generation
Flint explores how to leverage leading AI platforms like Leonardo AI and G-Prompter to optimize image prompts and create photo-realistic images to inspire your marketing campaigns.
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MARKETINGSHERPA CASE STUDIES
Evolving Engagement: How modern and traditional strategies boosted conversions
Read on or specific examples with results from a fence contractor, apparel store, and home remodeling company.
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AI GUILD EXCERPT
A Super Prompt To Power AI-driven Product Ideation
Flint demonstrates a structured approach for leveraging AI to catalyze creative thinking for new product development.
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‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION
Outside-In Messaging: Nothing counts more than the language of the customer (podcast episode #75)
Ralf Paschen, Chief Marketing Officer, xtype, discussed product marketing, sales enablement and agile marketing in our podcast discussion.
 
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Our Most Popular Resources From October
 
Coming Soon ...
Be on the lookout for this upcoming content: 
  • MECLABS AI Guild SuperFunnel sessions. Join now
  • Case studies with an EdTech SaaS platform, first-aid training provider, and more
  • ‘How I Made It In Marketing’ discussions with:
    • Justine Greenwald, Chief Creative Officer and Co-Managing Director, Mosaic
    • Jesse Keyser, Franchise Co-owner, Sports Clips, Oxi Fresh Carpet Cleaning, and Ideal Images
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