Transform September’s insights into October’s success. Here are September's marketing tactics and career-boosting advice. Unsubscribe | View in browser
Published in September 2024
MECLABSAI
Engage customers in real-time with the new Strategic tier’s embeddable Customer-Facing Device
Transform your customer engagement strategy with MeclabsAI’s new Customer-Facing Device. The CFD seamlessly integrates into your content and sales pages, powering real-time interactions between your potential customers and your MeclabsAI-powered experts, apps, and libraries. To get access to this console and get better outcomes for both your business and its customers, upgrade to the Strategic tier of MeclabsAI.
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MARKETINGSHERPA CHART
Exclusive Lead Generation Data: Sources of the highest-quality leads
Never-before-published data from a study of 613 marketing professionals by Sprinklr, LinkedIn, Ascend2, and TopRank Marketing.
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‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION
Client Empowerment: Be the woman behind the woman (podcast episode #110)
Listen to Rachel Minion, Cofounder and CEO, Rockstarr and Moon, discuss resilience, goal setting, and proactive communication.
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MECLABSAI
Outsmart Your Competitors with a Click: Get your comprehensive competitive analysis now
Simply give MeclabsAI’s Competitor Analyzer app the URL for your landing page and your competitor's page, or even just tell it two products to compare.
TRY COMPETITIVE ANALYZER
MARKETINGSHERPA CASE STUDIES
Audience Engagement: Examples from in-person events and in the digital channel
Examples from an in-person SEO conference and a content monetization platform’s booth, as well as a digital effort for a state senator (in case you need to engage an audience but don’t have a travel budget this year).
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‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION
Substance Over Style: Good work has to speak for itself
Listen to Kelly Cutler, Lecturer and Associate Director of the Spiegel Research Center, Northwestern University, discuss simplicity, perfectionism, and networking.
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AI GUILD
Get conversion-focused training and coaching from the lab that pioneered the conversion industry
AI Guild members can join us for:

  • Main AI Guild session
  • MEC050: Get Productive with AI
  • MEC200: Design Your Offer
  • MEC300: Develop Your Creative
  • MEC1000: Build Your Partner Business

Get your free, 3-month scholarship to join the AI Guild today.

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MARKETINGSHERPA CASE STUDIES
B2C Marketing:  Innovative use of technology as campaign subjects
Marketing examples with results – an online travel agency’s digital media campaign that tested consumers’ eye for identifying AI, and a home maintenance company that made tactical shifts in its campaign to precisely target only customers looking for specific smart home technology.
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‘HOW I MADE IT IN MARKETING’ PODCAST DISCUSSION
Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (podcast episode #112)
Listen to Nicole Sumner, Brand Director, Ollie, discuss cross-functional collaboration, business case development, and the importance of self-advocacy.
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MARKETINGSHERPA CASE STUDIES
Strategic Foundations of Niche Launch Success: B2C marketing examples with results
Examples from a hobby website and a fashion brand.
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MECLABSAI
New Feature: Edit images with ease directly inside MeclabsAI
After you make an image in MeclabsAI, you can now edit that image right in MeclabsAI.

Add text, shapes with gradients, stickers, annotations, or a frame. Filter, crop, rotate, and finetune. Just click on the pencil icon in the upper right of any image you make in MeclabsAI. Images are saved to your conversations and you can view the original and any edited version.

GET STARTED FOR FREE
 
Our Most Popular Resources From September
 
Coming Soon ...
Be on the lookout for this upcoming content: 
  • More marketing case studies
  • More How I Made It In Marketing career discussions
    • Tim Peters, CMO, Enghouse Systems
    • Jack Dell’Accio, CEO and Founder, Essentia Organic Mattresses
    • Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica
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