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| ‘HOW I MADE IT IN
MARKETING’ PODCAST DISCUSSION |
| Premium Consumer Goods
& Luxury Retail: Happy makes money (podcast episode #131) |
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Eric Malka, CEO, Strategic Brand
Investments, discusses storytelling,
word-of-mouth, the brand battle cry,
and selling The Art of Shaving to
P&G.
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| MARKETINGSHERPA CASE
STUDY |
| B2B Marketing to SMBs:
Examples of challenging the demand generation conventional wisdom
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|
Read on to see examples from the
GameDev and email marketing
industries.
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| MECLABSAI |
| New Chat Sharing, Expert
Marking, and Enhanced App Features (MeclabsAI product updates) |
|
In this video, our lead designer
shows you new chat sharing via
email, default expert marking, app
improvements, and advanced image
generation.
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| ‘HOW I MADE IT IN
MARKETING’ PODCAST DISCUSSION |
| DTC Ecommerce: Your
worst friend is still better than your best marketing (podcast
episode #132) |
|
Listen now to hear Connor Swegle,
CMO and Co-Founder, Priority
Bicycles, discuss continuous
learning, nimble execution, and a
customer-first mindset.
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| MECLABS INSTITUTE
|
| Confession: I was
radicalized at a young age to be a “marketing philosopher” by Flint
McGlaughlin. And I love it. |
|
Keith Blazek, lead growth marketing
manager, Classy, explains a key
influence on his marketing career
– our own Flint McGlaughlin
– in this LinkedIn post.
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| MECLABSAI |
| Key Product Enhancements
& New Cloning Feature! (MeclabsAI product updates) |
|
This replay of an enterprise meeting
covers bug fixes, performance
enhancements, and the introduction
of impactful new features –
such as the cloning capability for
experts and improved CFD
(customer-facing device)
integrations.
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| ‘HOW I MADE IT IN
MARKETING’ PODCAST DISCUSSION |
| Analytics: Driving
business value matters more than perfect models (podcast episode
#133) |
|
Prateek Shrivastava, advanced
analytics manager, Cummins,
discussed learning from unsuccessful
models, understanding business
context, using data to enhance
targeted marketing strategies, and
why switching to new companies (or
at least new teams) is crucial for
career growth.
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| MECLABSAI |
| New look and feel for
MeclabsAI homepage |
|
We’ve updated the homepage UI
to make it easier to navigate
between tools and get work done more
efficiently.
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| MECLABSAI |
| Boost Your Workflow:
GPT-4.5 Preview, Dynamic Leads & Unified Design (MeclabsAI prod
updates) |
|
In this session, Flint and Azad
outline recent bug fixes, expert
loading updates, and key
enhancements – ranging from
script decoupling and filtering
options to the rollout of new
features like the GPT 4.5 preview
model and dynamic lead generation.
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|
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| MECLABSAI |
| New UI/UX, CFD
Optimization & White Label Enhancements (MeclabsAI product
updates) |
|
In this replay, Flint and our lead
designer Azad discuss the launch of
the new live website with enhanced
UI and UX and major enhancements to
the CFD (customer-facing device)
script – reducing payload from
6.9 MB to 1 MB for faster load
times.
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| MARKETINGSHERPA CASE
STUDY |
| Public Health Marketing:
How Indianapolis transformed crisis response through customer-first
marketing, increased calls 295% |
|
Read on to see an example of
switching a CTA to a customer-first
objective.
|
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|
|
| MECLABSAI |
| UX Enhancements, Search
Upgrades & New Studio Pricing (MeclabsAI product updates) |
|
Flint and Azad share an improved
headline builder with a streamlined
user experience and much more.
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|
| ‘HOW I MADE IT IN
MARKETING’ PODCAST DISCUSSION |
| Security Marketing:
Customers will tell you how to market to them if you ask them
(podcast episode #134) |
|
Dawn van Hoegaerden, CMO,
DefectDojo, discussed empathy as a
core skill, career adaptability, and
translating technical jargon.
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| MARKETINGSHERPA BLOG
|
| From Engagement to
Conversion: A deep dive into effective marketing strategies |
|
Watch the replay of a SCORE (Service
Corps of Retired Executives) webinar
led by our own Daniel Burstein to
get ideas to overcome your
marketing, entrepreneurship, and
business challenges.
|
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| MARKETINGSHERPA CASE
STUDIES |
| How to pitch us to get
your marketing example with results published |
|
If you would like to get featured in
a MarketingSherpa case study
article, this page has guidelines to
help with your pitch.
|
|
|
|
|
|
| ‘HOW I MADE IT IN
MARKETING’ PODCAST DISCUSSION |
| DTC Ecommerce Digital
Marketing: Sell outcomes, not products (podcast episode #135) |
|
Dario Markovic, CEO, Eric Javits,
discussed marketing fundamentals,
artificial intelligence in
marketing, and A/B testing and
conversion optimization.
|
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|
|
| MECLABSAI |
| New Pricing, Custom
Apps, OCR Enhancements & Workflow Tool (MeclabsAI product
updates) |
|
Flint and Azad discussed the new
studio pricing page, the launch of
the research page, improvements to
custom apps and libraries, UX
enhancements, workflow updates,
mobile optimizations, and advanced
features such as OCR integration and
personality models.
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| MARKETINGSHERPA CASE
STUDY |
| Intent-based Online
Advertising Optimization: Sometimes two campaigns are better than
one (3x AOV better) |
|
Cut costs; gain high-value leads.
|
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|
|
| MECLABSAI |
| Grounded in Research,
Driven by Results |
|
Discover the extensive research
program that powers MeclabsAI,
ensuring your marketing strategies
are built on a foundation of proven
methodologies and insights.
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| |
| Our Most Popular Resources
From April |
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| |
| Coming Soon ... |
Be on
the lookout for this upcoming
content:
-
MEC1000: Build Your Partner
Business, open office hours,
and group coaching for
MEC200:Design Your Offer and
MEC1000 – in the AI
Guild
-
More marketing case studies
-
More How I Made It In
Marketing interviews:
-
B2B fractional
marketing executive
Nick Lagalante
-
Rebecca Biestman,
Chief Marketing
Officer, Guild
-
Mary Church
Cornette, CEO and
Head of Creative,
FUEL
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